MIAMI, Dec. 15, 2020 /PRNewsCentre/ — "As travel begins to pick up in 1Q 2021, many hotels are going to fall into the mental trap of advertising their deep Covid19 cleaning. Our advice: stay away from that" says Marcelo Salup, co-founder of high-level customer insight firm CEO Analytics. "Everyone and their mom are going to advertise that, so, at best, you’ll be a parity advertiser."
"A couple of months ago, we conducted a test among people who traveled in 2019 for a hotel consultant and found two interesting facts," says Adi Asavaid, co-founder of CEO Analytics, "everyone we surveyed assumed that ‘their’ hotel brand was going to be cleaner than others, so that was a given. However, if you focus on heavy –and profitable—travelers (took 3+ trips, VP and higher, college educated and higher) the quality of light in the bathroom came in as #3 in importance!"
Focus on the surprising positive… why your hotel should not advertise Covid19 measures.
"So, three suggestions for the hospitality industry seeking to regain lost ground," says Marcelo, a 5-million miler himself:
CEO Analytics created a unique customer survey that combines Disassociated Conjoint Analysis and proprietary algorithms to unearth what is really important to your customer and what really drives them to prefer you.
"CEO Analytics is not only much more accurate than your typical "Score of 1 to 5" surveys," says Salup, "it is actually cheaper than doing four mediocre focus groups."
SOURCE: CEO Analytics, LLC