MILWAUKEE, Oct. 12, 2020 /PRNewsCentre/ — Planned Parenthood of Wisconsin (PPWI) launched a new brand awareness campaign illustrating their commitment to caring for Wisconsin communities for over three generations. With current and former patients participating – including grandmothers, mothers and daughters – the campaign highlights the longevity and trust that is a hallmark of Planned Parenthood’s health and educational services, which are more important than ever due to the impact of COVID-19 on health and economic well-being.
Planned Parenthood of Wisconsin’s new “Generations† campaign
"We believe healthy communities make sure everyone has access to the care they need – no matter what," said Tanya Atkinson, president and CEO of PPWI. "For more than 85 years, we have remained committed to the health and well-being of generations of individuals and families in Wisconsin by providing affordable, quality health care. In that time, we have responded to the community’s essential health needs in a variety of ways – from the addition of new health services to new platforms of care."
Recent health service enhancements at PPWI include:
New service options introduced during COVID-19 include:
"While the COVID-19 pandemic continues and the economy struggles, Planned Parenthood is here for the community," Atkinson continued. "We know sexual and reproductive health care can’t wait, and we will always be here for those who need safe, affordable care."
Planned Parenthood of Wisconsin is a nonprofit health care provider serving 60,000 patients annually at 24 health centers.
SOURCE: Planned Parenthood of Wisconsin