ATLANTA, Nov. 19, 2020 /PRNewsCentre/ — BrandMaker, the leading innovator in Marketing Operations solutions, today shared the findings of its second BrandMaker Pulse – a global qualitative study into the key issues affecting global marketing organizations. This latest ‘Pulse’ was conducted in October to capture 2021 priorities. Key findings of the BrandMaker Pulse include:
Achieve More with Less
Freedom from the Spreadsheet Madness and Improved Workflow & Collaboration
Marketing Operational Maturity High On 2021 Agenda
Hybrid office/home working is Here to Stay
Said BrandMaker CEO, Mirko Holzer, "The pandemic has forced companies to become more agile, and CMOs now have an opportunity to double-down on this agility to meet the demands of 2021. Our pulse results indicate that marketing operational efficiency remains the cornerstone for marketing teams to provide high-quality customer experiences. It also highlights that martech systems will be central to freeing marketers from low-value, labor-intensive work, and enabling them to embrace agility to meet the new realities of 2021."
Go here for more BrandMaker Pulse findings.
BrandMaker is the leading software provider for effective Marketing Resource Management (MRM). BrandMaker gives enterprise marketers visibility and control to optimize their marketing operations. The enterprise-level MRM solution turns marketing into a business-building powerhouse by letting marketing leaders get on top of their budgets, people workflows, campaigns, and marketplace performance. BrandMaker is made to tame the complexity of multinational marketing. With our European roots, equipping companies to work across borders, cultures, and silos comes naturally to us. Accordingly, independent research firms recognize BrandMaker as a leader in MRM. More than 300 leading companies, including Bayer, Daimler, and Avantor, trust in our solutions to increase their effectiveness in marketing planning and execution.
About BrandMaker Pulse: Qualitative research into experiences and expectations of marketing leaders from 20 global marketing organizations of companies with revenues over $1 billion.