CAMBRIDGE, Mass., Oct. 15, 2020 /PRNewsCentre/ — Forrester (FORR: NASDAQ) predicts that 2021 will be the year that every company — not just the 15% of firms that were already digitally savvy — will double down on technology-fueled experiences, operations, products, and ecosystems. According to Forrester’s 2021 Predictions, released today, the success of organizations will depend on how quickly and how well they harness technology to both enable their workforce in the new normal and build platforms that differentiate them. Investing in new technology, realizing the full value of the existing technology stack, and retiring technical debt will be critical to gaining a sustained business advantage.
Forrester’s Predictions reports analyze the dynamics impacting different industries and disciplines, including changing consumer behaviors, customer experience (CX), employee experience, marketing, privacy, and technology. The reports help global business and technology leaders craft a clear vision and gain a competitive edge to thrive in the year ahead. Key highlights from Forrester’s 2021 Predictions include:
"The silver lining from the pandemic is that firms accomplished tasks that once seemed impossible or were not even on their roadmap — sometimes overnight," said Sharyn Leaver, SVP of research at Forrester. "Shifting to remote work, standing up e-commerce platforms to sell online, and organizing events virtually to stay connected to their communities are just some examples of pivots that organizations had to make quickly. The pandemic affirmed the need for digital transformation — only digitally advanced organizations were able to adapt and transform their businesses quickly. The current economic climate has only increased the urgency for every enterprise, not just digital experts, to embrace technology as a strategic asset. Our 2021 Predictions clearly indicate a trend toward technology acceleration."
Forrester (NASDAQ: FORR) is one of the most influential research and advisory firms in the world. We help organizations grow through customer obsession. Forrester’s unique insights are grounded in annual surveys of more than 690,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data and analytics, custom consulting, exclusive peer groups, certifications, and events, we are revolutionizing how businesses grow in the age of the customer; learn more at forrester.com.