NEW YORK, Oct. 13, 2020 /PRNewsCentre/ — GroundTruth, the leading location-based marketing and advertising technology company, is pleased to announce the appointment of Stephen McCarthy as President and Chief Executive Officer (CEO), effective immediately. McCarthy, a ten-year executive with GroundTruth, holds decades of experience in leadership roles at a range of companies in the technology space. As President and CEO, McCarthy will be responsible for leading the development and execution of short- and long-term business strategies and managing the overall operations of the Company.
Today, there are over 7,000 businesses actively leveraging GroundTruth’s advertising solutions across its self-serve, managed service, and partnership teams. Under McCarthy’s leadership as President and CEO, GroundTruth will continue to invest in new solutions and advancements in performance targeting, strengthen its partnership ecosystem and expand opportunity and development for its employees. Furthermore, McCarthy’s unwavering commitment to cultivating a diverse and inclusive workplace will ensure better engagement, collaboration, and innovation.
"For the last 10 years, Steve has been an instrumental part of the rapid development and growth of GroundTruth and the adoption of location-based advertising technology," said Mike Perlis, Chairman of the GroundTruth Board. "With his experience and industry acumen, along with the strategic appointments to our C-suite, we are confident that we will continue on our path of accelerated growth and innovation as an industry leader in location technology."
"GroundTruth is a company that prides itself on scale, performance, trust, and above all else, people. As we move forward, we will continue to grow with our partners and customers to deliver data-driven solutions that provide unparalleled business outcomes," said McCarthy. "I am honored and excited to lead the next phase of the company’s evolution and could not think of a better team to have in place."
In addition to the appointment of McCarthy as President and CEO, GroundTruth has named four senior executives to its leadership team in a move to centralize oversight and continue strategic growth across sales and technology innovation. The appointments include:
These management changes put GroundTruth in a position to grow and meet the increasing demand for its services. As performance-based advertising adoption continues to rise, GroundTruth is at the forefront of delivering a precise and accurate level of location targeting, made possible through patented technology for unmatched accuracy.
GroundTruth is the leading location-based marketing and advertising technology company. Sitting at the convergence of offline and online data, GroundTruth delivers a unique data set called "visitation data," which allows brands, agencies, SMBs, and non-profits to drive high-performing business outcomes (ROI). GroundTruth activates this data through a suite of performance products and services via their self-serve advertising platform, through managed services, or tailored partnerships. GroundTruth has built proprietary cleansing processes that combine their Blueprint’s contextual mapping technology, owned & operated properties, along with 3rd party mobile location data, together yielding over 30 Billion visits annually.
Sunshine Sachs on behalf of GroundTruth