Wednesday, January 27, 2021
  • About
  • Advertise
  • Careers
PRNewsCentre
  • Business
    • Business & Finance
    • Entertainment
    • General Business
    • Travel
    • Transportation
  • Internet
    • Blockchain
    • Data Analytics
    • Fintech
    • Internet Technology
    • Networks
  • Technology
    • Artificial Intelligence
    • Consumer Technology
    • Environment
    • Manufacturing
    • Telecommunications
  • Lifestyle
    • Entertainment
    • Fashion
    • Retail
    • Sports
    • Travel
  • Health
    • All Health
    • Biotechnology
    • Fitness
    • Pharmaceutical
    • Medical Equipment
  • Submit PR
No Result
View All Result
PRNewsCentre
Home Telecommunications

Q3 2020 Mobile Ad Supply Chain App Safety Report: 15% rise in apps for kids requesting sensitive user data highlights consumer privacy & advertising compliance risk factors

PRNewsCentre by PRNewsCentre
December 15, 2020
in Telecommunications
0
0
Federated Hermes Premier Municipal Income Fund Declares Dividend
11
VIEWS
Share on LinkedinShare on Twitter

PALO ALTO, Calif., Dec. 14, 2020 /PRNewsCentre/ — Pixalate, a global ad fraud intelligence and marketing compliance platform, today released the Q3 2020 Mobile Ad Supply: App Safety Report, which examines consumer privacy and advertiser compliance risk factors across apps from the Google and Apple app stores.

The Report focuses on apps for kids aged 12 and under (based on content or age ratings as provided by Google and Apple), which must comply with the Children’s Online Privacy Protection Act ("COPPA"). COPPA also extends to advertisers that have "actual knowledge" that they are collecting personal information online from children in the U.S. under 13 years of age.

Related posts

Fundstrat Signs Agreement to Have MST Financial Distribute Research to Australia/New Zealand

Origin Wireless named as CES 2021 Best of Innovation Honoree

December 15, 2020
NOAA Launches Crowdsourcing Competition for Better Forecasting of Magnetic Field with DrivenData and HeroX

NOAA Launches Crowdsourcing Competition for Better Forecasting of Magnetic Field with DrivenData and HeroX

December 15, 2020

Pixalate’s research team found that over 4.6 million of the 5.1 million apps (90%) across Google and Apple’s app stores are for kids aged 12 and under and analyzed trends relating to consumer privacy and advertiser compliance risk factors, including COPPA, GDPR, and CCPA.

Key Findings: 90% of apps are for kids 12 and under

Through an analysis of the over 5 million apps available for download via the official Google and Apple app stores as of the end of Q3 2020, Pixalate found:

  • Apps for kids: 90% of apps are for an age category that includes kids 12 and under
  • Precise location data: Over 1 million Android apps, including 900k apps for kids, request precise location information
  • Privacy policies: 20% of Android apps for kids, and 50% of iOS apps for kids, do not appear to have a privacy policy
  • ‘Dangerous permissions’: On Google’s Android, there was a 15% rise (Q1 to Q3 2020) in apps for kids that request access to all three of camera, microphone, and precise location data
  • The report also reveals that about 25% of apps for kids are privately registered, while over 50% do not appear to have Terms of Service.

    What’s inside the report

    Pixalate’s Q3 2020 Mobile Ad Supply: App Safety Report includes:

  • Scale of the Google and Apple mobile app stores
  • How many apps are for kids aged 12 & under, and where those apps are registered
  • App transparency and consumer data privacy trends
  • "Dangerous permissions" trends on apps for kids (as defined by Google)
  • Download a free copy of the Q3 2020 Mobile Ad Supply: App Safety Report today.

    Follow Pixalate

  • Blog
  • LinkedIn
  • Twitter
  • About Pixalate

    Pixalate, a global ad fraud intelligence and marketing compliance platform, works with brands and platforms to prevent invalid traffic and improve ad inventory quality. We offer the only system of coordinated solutions across display, app, video, and OTT/CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and OTT/CTV advertising. www.pixalate.com

    Disclaimer

    The content of this press release, and the Q3 2020 Mobile App Safety: Consumer Data Privacy Report (the "Report"), reflect Pixalate’s opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Report and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. It is important to also note that the mere fact that an app receives "dangerous permissions" (as defined by Google), does not appear to have a published registration address (or is registered in a traditional tax haven country), does not appear to have a privacy policy or terms of service, or appears to have other risk factors as set forth herein, does not necessarily mean that such app, or its publisher, is actually violating any particular law (e.g., COPPA) or is otherwise exploiting personal data. Instead, Pixalate is merely rendering an opinion that these facts may be suggestive of heightened risks to data subjects, especially with respect to children aged 12 and under. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report facts as they pertain to Android and iOS apps.

    MEDIA CONTACT

    info@pixalate.com 

    SOURCE: Pixalate

    Related Links

    pixalate.com

    POPULAR NEWS

    • Eric Porat, Serial Entrepreneur, Expands Digital Empire

      Eric Porat, Serial Entrepreneur, Expands Digital Empire

      0 shares
      Share 0 Tweet 0
    • Tryp Technologies, Inc. announced the launch today of its TripDelivers restaurants & grocery services to open 36 markets in 21 States

      0 shares
      Share 0 Tweet 0
    • MINISO Launches Budding Pop Blind Box Collection, Delivering a Sweet Surprise to Every Customer

      0 shares
      Share 0 Tweet 0
    • Legal Team Led by Robert F. Kennedy, Jr. Sues New York State on Behalf of Families for Denying Lawful Medical Exemptions to School Children

      0 shares
      Share 0 Tweet 0
    • Delta Dental Of California And Its Affiliates Announce Additional $100 Million In Funding To Its COVID-19 Financial Assistance Loan Program

      0 shares
      Share 0 Tweet 0
    PRNewsCentre

    PRNewsCentre is a PR Publication website focused to provide Startups and SMEs a platform through which they can create a digital presence and build their brand identity

    Follow us on social media:

    Recent News

    • CTA Announces CES 2021 Innovation Awards Honorees
    • Sony Electronics Named CES 2021 Innovation Awards Honoree for Spatial Reality Display
    • OrCam Technologies Named As CES 2021 Innovation Awards Best Of Innovation Honoree

    Category

    • Art & Culture
    • Artificial Intelligence
    • Biotechnology
    • Blockchain
    • Business
    • Consumer Technology
    • Data Analytics
    • Entertainment
    • Environment
    • Fashion
    • Finance
    • Fintech
    • Fitness
    • Health
    • Internet Technology
    • Lifestyle
    • Manufacturing
    • Medical Equipment
    • National
    • Networks
    • News
    • Opinion
    • Pharmaceutical
    • Politics
    • Retail
    • Sports
    • Telecommunications
    • Transportation
    • Travel
    • Uncategorized

    Recent News

    DRB Capital and Rightway Funding Agree to Resolve Pending Litigation

    CTA Announces CES 2021 Innovation Awards Honorees

    December 15, 2020
    Sony Electronics Named CES 2021 Innovation Awards Honoree for Spatial Reality Display

    Sony Electronics Named CES 2021 Innovation Awards Honoree for Spatial Reality Display

    December 15, 2020
    • About
    • Advertise
    • Careers

    Copyright © 2020 PRNewsCentre - All rights reserved

    No Result
    View All Result
    • Business
      • Business & Finance
      • Entertainment
      • General Business
      • Travel
      • Transportation
    • Internet
      • Blockchain
      • Data Analytics
      • Fintech
      • Internet Technology
      • Networks
    • Technology
      • Artificial Intelligence
      • Consumer Technology
      • Environment
      • Manufacturing
      • Telecommunications
    • Lifestyle
      • Entertainment
      • Fashion
      • Retail
      • Sports
      • Travel
    • Health
      • All Health
      • Biotechnology
      • Fitness
      • Pharmaceutical
      • Medical Equipment
    • Submit PR

    Copyright © 2020 PRNewsCentre - All rights reserved

    Login to your account below

    Forgotten Password?

    Fill the forms bellow to register

    All fields are required. Log In

    Retrieve your password

    Please enter your username or email address to reset your password.

    Log In